News Archives

Metametrics thinks big with Vass apppointment

Wed 8th May 2013

8 May 2013: Hector Vass, former Systems Architect in the Customer Lifecycle and Optimisation team at the Lloyds Banking Group, has joined marketing analytics agency Metametrics as Chief Technology Officer.

Really Simple Systems first and only CRM to integrate with Sage One

Wed 8th May 2013

7 May 2013:  Really Simple Systems, one of the world’s largest providers of hosted CRM systems, has announced availability of an interface to Sage One – Sage's online accounting system.

Gaming giant harnesses Synthesio social monitoring capabilities

Wed 8th May 2013

7 May 2013: Social media monitoring software company has been chosen by digital entertainment and online gaming giant Bodog to provide social media listening and engagement technologies to help the business better understand and interact with its customers.

DM solutions provider Maileva partners data supplier Selectabase

Wed 8th May 2013

7 May 2030: Maileva, a European leader in hybrid direct-mail solutions, and Selectabase, a supplier of marketing data, have joined forces to offer marketers what they call "a unique, easy-to-use and cost-effective direct-marketing solution".

GHD gets straight to the point with Celebrus granular data

Wed 8th May 2013

8 May 2013: ghd, the UK hair-straightening brand, has seen conversion rates soar as a result of improving the shopping experience on mobile devices using data gathered through Celebrus Technologies’ software.

Institute of Fundraising Insight Awards shortlist unveiled

Wed 8th May 2013

8 May 2013: The Institute of Fundraising’s Special Interest Group for Insight in Fundraising has announced the shortlist of finalists for the Insight in Fundraising Awards 2013.

Intellectual appointment

Wed 8th May 2013

8 May 2013: Guy Mucklow, CEO of Postcode Anywhere, has been re-elected to sit on the board of Intellect, the UK trade association for the IT, telecoms and electronics industries.

Weborama sees 5% growth in consolidated revenues

Mon 15th Apr 2013

15 Apr 2013: The consolidated revenue of Weborama, the European leader in the management, distribution and tracking of targeted online advertising, grew by 5% in the first quarter of 2013.

New deal brings real-time decisioning and personalisation nearer

Mon 15th Apr 2013

15 Apr 2013: Celebrus Technologies has deepened its partnership with Teradata through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager.

Mortascreen owner launches new goneaway file

Mon 15th Apr 2013

15 Apr 2013: Following the launch of the Smartdepart suppression file last month, data and targeting specialist Wilmington Millennium has now launched Smartlink, a new goneaway database for direct marketers.

Data8 adds real time bank account validation service

Mon 15th Apr 2013

15 Apr 2013: Data8, the data enrichment specialist, has added to its suite of real time data validation applications with the introduction of bank account validation.

Loveday joins Informate

Mon 15th Apr 2013

15 Apr 2013: Data supplier and data cleansing company Informate UK has announced the appointment of Adam Loveday as Sales Director.

Big data: big opportunity, or big headache?

Fri 5th Apr 2013

5 Apr 2013: It is predicted that, over the next year, the human race will produce 4 Zetabytes of new data, which represents about 1 quintillion new objects. Are marketers ready for this deluge and is it an opportunity or a threat, asks the IDM?

The birth of digital database marketing

Fri 5th Apr 2013

5 Apr 2013: Web analytics and database marketing were once used independently of each other, but the two can now be brought together to provide powerful insights and value to an organisation’s marketing efforts, says Katharine Hulls.

Weborama poach Grelier from Acxiom to be Head of Data

Fri 5th Apr 2013

5 Apr 2012: Weborama, the European leader in technology and data for online advertising, have lured Frederic Grelier from Acxiom to become the company's new Head of Data.

DataSalon brings Mastervision to the iPad

Fri 5th Apr 2013

4 Apr 2013: DataSalon's MasterVision service is now enabled for use on the iPad, to support those users who need to access their complete single customer view on the move.

Lateral handed responsibility for Kwik-Fit's eCRM programme

Fri 5th Apr 2013

5 Apr 2013: Kwik-Fit Group has appointed customer engagement agency Lateral to handle the automotive company’s customer eCRM programme.

European brands 'surging towards personalised digital marketing'

Mon 25th Mar 2013

25 Mar 2013: Brands are moving rapidly towards offering customers a personalised digital marketing experience, and are motivated to do so by expectations of improving loyalty and a swift ROI.

Sanderson boosts multi-channel team with two appointments

Mon 25th Mar 2013

24 Mar 2013: Sanderson, the publicly owned provider of multi-channel retail solutions, has announced two more new appointments in its multi-channel retail business. 

Glasgow agency hit for £90k for nuisance calls

Mon 25th Mar 2013

25 Mar 2013: The Information Commissioner’s Office (ICO) has served a monetary penalty of £90,000 to a Glasgow company that has 'blighted the public' with thousands of unwanted marketing calls.

Fuel adds two

Mon 25th Mar 2013

25 Mar 2013: Specialist data analytics consultancy Fuel, part of the Engine Group, has made two senior appointments in a move that sees two highly experienced data specialists bolster the senior management team.

CACI releases the latest version of Acorn

Mon 25th Mar 2013

25 Mar 2013: CACI has released the latest version of Acorn, calling it the most up to date consumer segmentation for the UK. 

Mortascreen unveils goneaway file with Tracesmart

Tue 12th Mar 2013

12 Mar 2013: Deceased suppression expert Mortascreen has joined forces with consumer data specialist Tracesmart to launch a new goneaway suppression file - Smartdepart.

IAB names Hanson as Chair of Email Council

Tue 12th Mar 2013

12 Mar 2013: Return Path Response Consulting Director Guy Hansonhas been unanimously elected as the new chairman of the Internet Advertising Bureau’s  (IAB) Email Council.

CAMEO Mexico enhances North American consumer insight

Tue 12th Mar 2013

12 Mar 2013: Callcredit Information Group has launched the latest version of CAMEO Mexico complementing the recently updated CAMEO USA, to offer clients the most recent and accurate view of consumer markets across North America.

B2B email data providers respond to the challenge

Tue 12th Mar 2013

12 Mar 2013: B2B email data providers have gotten increasingly sophisticated over the last decade when it coems to building compliant, legal and responsive lists, as James Lawson discovers.

Canada Post launches online address validation platform

Tue 12th Mar 2013

12 Mar 2013: Canada Post has launched AddressComplete, a web service that allows for cost-effective and efficient address data capture and validation using Canada’s most current and accurate address database.

Consumer Lifecycle Brand tracking solution unveiled

Tue 12th Mar 2013

12 Mar 2013: Panel and brand research firm Panelteam has launched a new Consumer Lifecycle Brand tracking service which enables clients to keep track of their brand performance online.

Time for marketers to say goodbye to the email open rate

Tue 12th Mar 2013

12 Mar 2013: Modern email marketing techniques and deliverability challenges require insight which the open rate can’t deliver, says Steve Henderson.

CRM is back - but this time it's personal

Tue 12th Mar 2013

12 Mar 2013: CRM is back, but now it's personal and it’s called marketing automation, says Mark Patron.

St Ives set to add Amaze to long list of acquisitions

Tue 12th Mar 2013

12 Mar 2013: St Ives is set to further expand its marketing servcies division with the £25m purchase of digital marketing agency Amaze

Public sector to get free access to PAF from 2014

Wed 6th Mar 2013

6 Mar 203: The Department for Business, Innovation and Skills and Royal Mail's Address Management Unit to introduce free PAF Public Sector Licence in April 2014.

Internet data wars: the first skirmishes

Mon 4th Mar 2013

4 Mar 2013: Deep Packet Inspection is having an increasingly important impact on the digital marketing and advertising industry, says Tomasz Kolanowski.

Consumer willingness to share data 'rockets' in last 18 months

Mon 4th Mar 2013

1 Mar 2013: Brands are making great progress in 'winning hearts and data' with consumer willingness to share information with brands rocketing over the past 18 months, according to research published today in the 4thDMA/fast.MAP Data Tracking Report.

Crimson Hexagon social library tops 200bn posts

Mon 4th Mar 2013

1 Mar 2013: Crimson Hexagon, a leading provider of social media analytics software, has revealed that its social media analysis library now contains just over 248 billion posts and is currently growing at a rate of one billion new posts every two days.

Information Builders simplifies big data analytics

Mon 4th Mar 2013

4 Mar 2013: Information announces a three-pronged new technologies launch to help its customers harness the potential of big data through advanced analytics capabilities

Gigya unveils emarsys as latest NEXUS ecosystem partner

Mon 4th Mar 2013

4 Mar 2013: Gigya, a leading provider of social infrastructure for business, has announced that email, social and mobile marketing automation solutions provider emarsys will be joining Gigya's NEXUS partner ecosystem.

Virgin plays the game with Postcode Anywhere

Thu 28th Feb 2013

28 Feb 2013: Virgin Games has improved its online registration process after implementing address validation software from Postcode Anywhere.

Data Migration Matters 6, 30 May, London

Thu 28th Feb 2013

Data Migration Matters has announced the date for Data Migration Matters 6 as the 30th May 2013.

Marketing automation innovation

Mon 25th Feb 2013

25 Feb 2013: Marketing automation is where it’s at for many marketers these days – so who’s leading the pack when it comes to innovation in this fast-growing industry, asks James Lawson?