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Here you can view and download an article from a previous edition of Database Marketing magazine.
2002 Archive
2001 Archive

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Strong Medicine |
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Download 322K (Zipped)
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If you are trying to manage a complex creature like the British customer, a little advice would be welcome. But, as Alicia Clegg found out, which path you are meant to follow depends very much on which CRM consultant you speak to. |
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