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Here
you can view and download an article from a previous edition of Database
Marketing magazine.
2004
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2003
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2002
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2001
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Analytics
isn’t just about marketing any more, it goes under the name
of customer insight and should be applied to service, sales, risk
management, product development and many other functions. James
Lawson asks, if you want to apply customer intelligence across the
company, then who should run the show for maximum business benefit? |
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