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Here
you can view and download an article from a previous edition of Database
Marketing magazine.
2004
Archive
2003
Archive
2002
Archive
2001
Archive
 |
Could do better... |
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Merlin
Stone and Daren Siddall discuss the huge potential of mobile marketing
and why this medium has as yet failed to reach the mainstream. Is
youth marketing, sports alerts and TV competition voting really
all SMS is capable of? |
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