 |
 |
 |
|
 |
Here
you can view and download an article from a previous edition of Database
Marketing magazine.
2005
Archive
2003
Archive
2002
Archive
2001
Archive
 |
Campaign Integration |
|
|
Despite much discussion of integrated marketing over the years, few have yet ventured beyond single channel campaigns. Robert McLuhan runs through some current examples of marketing through multiple channels and investigates the specific data challenges involved. |
© 55 North Ltd