 |
 |
 |
|
 |
Here
you can view and download an article from a previous edition of Database
Marketing magazine.
2005
Archive
2003
Archive
2002
Archive
2001
Archive
 |
Won’t get fooled again |
|
|
Testing and learning might be the best approach to DM but too many marketers are still struggling to find out exactly how well their last campaign worked out. James Lawson investigates campaign metrics. |
© 55 North Ltd