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Seeking out the perfect B2B Universe |
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In 2009, there are more suppliers than ever before providing pre-built, ready-to-go UK B2B universes that can be used for prospecting and many other applications in database marketing. But what goes into these highly-detailed data sets and how they are compiled? And how do marketers decide which route to choose and which supplier or suppliers to partner with? Antony Begley finds out. |
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