Profiling the industry, Part I...
17 Jan 2012: Database marketers typically spend a lot of their time profiling customers and prospects – yet when the time comes to choose a supplier for the various products and services they require, it often comes down to little more than guesswork and Google. A new series of profiles aims to help rectify that.
Harnessing the power of web data
The almost incomprehensible scale of web behaviour data presents a world of ROI-laden opportunity for database marketers but harnessing this data in a Single Customer View is a fearsome challenge – but not an insurmountable one, says James Lawson.
Net gains in online address management
25 Oct 2011: Online delivery has revolutionised customer data management solutions over the last decade, and it’s not difficult to see why thanks to the veritable raft of operational and commercial benefits web services bring to the table, says James Lawson.
Analytics for the new era
30 Sep 2011: James Lawson speaks to a number of the key players in the UK analytics sector to find out what they’ve been up to of late, and how innovative they’ve had to become to stay ahead of the game.
B2B data: it may not be big but it is clever
11 Oct 2011: Where once the biggest game in town in the b2b data business was simply building the biggest merged file on the market, these days it’s all about adding value and helping clients optimise the returns on their data, finds James Lawson.
Can NAG put UK on the map where others failed?
10 Aug 2011: Can the National Address Gazetteer succeed where the NLPG and the NSAI didn't quite make it, asks james Lawson?
Data integration: putting the pieces together
3 Aug 2011: Though every SCV project is different, bearing some simple planning rules in mind, identifying possible quick wins and avoiding the temptation to take the “big bang” route should all help avoid a stalled project.
DMA publishes response management best practice guidelines
20 Jun 2011: The UK’s response management service providers are being offered up to date, practical guidance on protecting personal data and complying with the Data Protection Act with the publication of a guide from the Direct Marketing Association.
Emailvision acquires smartFOCUS
14 Jun 2011: Emailvision has completed the acquisition of Bristol-based multi-channel marketing and customer intelligence software provider smartFOCUS Group.
Customer IMPACT agenda unveiled by Peppers & Rogers
7 Jun 2011: Peppers & Rogers presents its latest thinking on optimising customer relationships, long term loyalty and sales at a special event in London
Do marketers really get email?
Email is unique in its ability to deliver dynamically targeted messages in a true one-to-one fashion - but given that most email marketers have historically ignored other channels and blasted out untargeted messages, are they likely to take up these opportunities, asks James Lawson?
B2B email demand strong
Marketing's appetite for B2B email addresses shows now signs of abating, as James Lawson discovers, but can supply keep up and continually deliver high volumes of high quality addresses?
REVIEW: Eloqua 10
Despite what the vendors say, many packaged CRM applications for the midmarket are found wanting when it comes to marketing functions. One solution, says James Lawson, is to bolt on a lead management tool like Eloqua 10.
Marketing automation booming in B2B
Marketing automation came late to b2b, with the first on-demand tools slowly appearing around the millennium. Ten years on and it’s a very different story, says James Lawson.
The evolution of online marketing services
James Lawson charts the rise of online marketing services
Testing key to integrating email marketing
17 Feb 2012: When it comes to integrating email marketing into a successful multi-channel marketing strategy, the answer comes down to testing, testing and yet more testing, finds James Lawson.
Rediscovering the data audit
Whether trading online or off, any UK data processing supplier worth its salt will offer a free data quality audit, at least showing how many goneaways or deceased records a list has - and letting you get the measure of your bureau, says James Lawson.
ICO's teeth get much sharper
The Information Commissioner has gained new powers which will allow his office to serve much more severe monetary penalties for the most serious incidents of businesses making unwanted marketing phone calls or sending unwanted marketing emails to consumers.
New business data published
9 Jun 2011: New Business Data figures indicate entrepreneurs are banking on us hanging onto our cars longer but still wanting to look good, according to the latest quarterly figures from The New Business Data Company.
DMA publishes response management best practice guidelines
20 Jun 2011: The UK’s response management service providers are being offered up to date, practical guidance on protecting personal data and complying with the Data Protection Act with the publication of a guide from the Direct Marketing Association.
Get our FREE digital edition and regular newsletter