ER opt-out rates fall for second consecutive year
31 Jan 2012: Electoral Roll opt-out rates have fallen for the second year in a row, according to a new report from direct marketing services and credit data agency Callcredit Information Group.
Huddle builds improved sales pipeline with Aprimo
5 Dec 2011: Content management giant Huddle takes control of its sales and marketing with help from Aprimo.
Email marketing consumer approval ratings rocket
7 Oct 2011: Improved segmentation and better targeted content are being credited for a surge in consumer approval of email marketing over the past 12 months.
Favourite retailers revealed
30 Sep 2011: Consumer research by leading marketing and data specialist, The REaD Group plc, has thrown up some interesting results about the retail sector.
43% of marketers have no time for social media
20 Sep 2011: Almost half of marketing managers have identified time and resourcing as the biggest problems preventing them from fully engaging social media marketing, according to new research commissioned by Webtrends.
Segment by channel preferences before demographics, says new SAS report
15 Sep 2011: Organisations should segment customers based on channel preferences rather than simply demographics, says new report from SAS and Professor Hugh Wilson.
Majority of marketers failing to find the right search words
13 Jul 2011: 55% of digital marketers don’t know which words gain optimum returns campaign-wise, says a new survey from SaaS marketing technology provider Hydra.
Mobile payments to triple in value to 670bn USD by 2015
5 Jul 2011: The mobile payments market is set to almost triple in value over the next five years, according to a new Juniper report.
Email remains essential tool for Irish marketers
24 Jun 2011: New marketing Insight Report 2011 shows email remains essential part of the marketing mix for Irish marketers.
Direct mail campaigns pay dividends for home shopping sales
22 Jun 2011: Transactional data specialist Abacus publishes the results of its inaugural Annual Trends Report, one of the most comprehensive studies into the health of home shopping in the UK.
Consumers opting to remain anonymous online
22 Jun 2011: Almost 40% of consumers are now unwilling to provide any data about themselves when creating a social media account and just 32% said they were willing to provide their name, according to the new Direct Marketing Association/fast.MAP Data Tracking Study
Move to automation gathers pace
20 Jun 11: Nearly half of companies are currently running automated, event-triggered lifecycle email marketing programmes and another quarter plan to within 24 months.
36% of marketing emails not reaching their target
15Jun 11: Complaints, unknown users and spam traps kill reputation and block up to 36% of email, says new report from Return Path.
60% of brands report increase in refusals to share personal data
14 Jun 2011: Brands are losing the battle for marketing consent according to a new study by Opt-4/Royal Mail survey which found that marketing opt-out rates represented a major business threat and close to 60% of brands reported an increase in refusals to share personal data.
New business data published
9 Jun 2011: New Business Data figures indicate entrepreneurs are banking on us hanging onto our cars longer but still wanting to look good, according to the latest quarterly figures from The New Business Data Company.
Consumers observe '5th page rule' online
14 Jun 11: Almost 60% of consumers will simply give up looking for information on a company’s website if they don’t find it by the fifth page, according to new international research from RightNow.
Consumers vote the phone as the most frustrating customer channel
13 Sep 2011: New research has shown that, despite the fact that around one third of consumers cite the telephone as their preferred channel for customer service, almost half of consumers also find it the most frustrating - while one in eight say they would be happy to pay for better service.
61% of consumers happy to buy financial products online
18 Jul 2011: Almost two thirds of consumers are happy to buy fincncial services online without professional advice, says new survey, and evidence-based marketing is the key to reaching them says Defaqto.
Financial sector a priority for ICO for customer info rights
20 June 2011: The Information Commissioner’s Office today identified the financial sector as a priority of its draft Information Rights Strategy.
New training programme to drive direct mail growth
A dedicated training programme, the brainchild of the Strategic Mailing Partnership, has been created to help the UK’s mailing houses drive direct mail growth by promoting power of the channel to advertisers.
Faith in financial services?
Consumer trust in the UK financial sector is still very low in the post recession economy, according to a new study commissioned by The REaD Group - and for businesses hoping to improve brand image and rebuild consumer trust, the danger of rolling out poorly targeted campaigns have been highlighted once more.
Unica survey reveals the 'State of Marketing'
Marketing software solutions outfit Unica Corporation announces results from its global survey of marketers, entitled “The State of Marketing 2011
Euros tackle digital integration from all angles
9 Jun 2011: There is a clear divide between the six largest European countries in the way consumers are communicating online, that's according to the latest findings of the European Social Media Study carried out for eCircle, Europe’s largest provider of email marketing services.
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