Experian data reveals singleton capitals of Britain
1 Jun 2013: Experian insight reveals the location and characteristics of the UK’s growing number of single person households
European brands 'surging towards personalised digital marketing'
25 Mar 2013: Brands are moving rapidly towards offering customers a personalised digital marketing experience, and are motivated to do so by expectations of improving loyalty and a swift ROI.
Email arrival time "affects campaign performance"
23 Nov 2012: Controlling when email campaigns reach the inbox is vital, according to the findings of new market research of 743 business leaders.
Data management key to telecoms operators futures
17 Sep 2012: New SAS-backed OVUM report examines how reliable data management can transform a Communication Service Provider’s data assets into a powerful business revenue driver.
How well are marketers integrating on and offline?
13 Aug 2012: Thanks to the increasing pressure being heaped onto marketers’ shoulders by the need to deal with ‘Big Data’, it has never been more important to have a strategy to integrate offline and online data.
Organisations grasp the value of data - but don't act
10 Aug 2012: Despite the fact that organisations are aware of the commercial benefits of high-quality customer contact data and the negative impact of poor information, almost half of 291 respondents questioned in a recent survey (40.9%) stated that their organisations don’t have an enterprise-wide DQM strategy.
REaD Group ups ante with people movement file
2 Aug 2012: The REaD Group has announced the formal launch of Qinetic, a file that enables companies to identify gone-away and deceased people on their database but also delivers 'the single largest source of Relocated Addresses in the UK and the most up to date record of the Latest Occupier names along with intelligence profile appends on each match' – all in one file and for one price.
£14bn direct marketing industry 'set to grow by 7% in 2012'
31 Jul 2012: The UK's direct marketing industry is projected to grow by a surprisingly healthy 7% this year, according to research published by the Direct Marketing Association.
UK businesses failing to grasp data nettle
12 Jul 2012: Despite the fact that 72% of UK companies see the competitive advantage in using data and insight to put the customer at the heart of the business, fewer than 30% have any plans to build a single customer view.
Over-contact, poor data management hits charities
25 Apr 2012: More than 50% of UK adults would stop donating to a charity if it contacted them too frequently, according to new research examining consumer perceptions of how charities market their services and the way they use and manage supporter data.
Poor data costs UK firms £1 for every £6 spent
12 Apr 12: Around £1 in every £6 of departmental budget is wasted on average by UK companies because of poor data quality according to new Experian QAS research.
Half of companies 'open to security breaches', finds survey
16 Mar 2012: Survey finds only 56% of client-side companies and 47% of supply-side companies say they (or their clients) have policies and processes in place to guard against breaches of data security.
ER opt-out rates fall for second consecutive year
31 Jan 2012: Electoral Roll opt-out rates have fallen for the second year in a row, according to a new report from direct marketing services and credit data agency Callcredit Information Group.
Home Move Triggers alert service launched
23 Jan 2012: Callcredit Marketing Solutions has launched a new service that helps marketers tap into the lucrative home mover market by identifying consumers at every stage of the moving cycle.
Over a third of smartphone users open to contact
New survey finds consumers receptive to phone contact
Consumers vote the phone as the most frustrating customer channel
13 Sep 2011: New research has shown that, despite the fact that around one third of consumers cite the telephone as their preferred channel for customer service, almost half of consumers also find it the most frustrating - while one in eight say they would be happy to pay for better service.
61% of consumers happy to buy financial products online
18 Jul 2011: Almost two thirds of consumers are happy to buy fincncial services online without professional advice, says new survey, and evidence-based marketing is the key to reaching them says Defaqto.
Financial sector a priority for ICO for customer info rights
20 June 2011: The Information Commissioner’s Office today identified the financial sector as a priority of its draft Information Rights Strategy.
New training programme to drive direct mail growth
A dedicated training programme, the brainchild of the Strategic Mailing Partnership, has been created to help the UK’s mailing houses drive direct mail growth by promoting power of the channel to advertisers.
Faith in financial services?
Consumer trust in the UK financial sector is still very low in the post recession economy, according to a new study commissioned by The REaD Group - and for businesses hoping to improve brand image and rebuild consumer trust, the danger of rolling out poorly targeted campaigns have been highlighted once more.
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