People now the key hindrance to web conversion
9 Jan 2012: Where once it was technology and budgets holding back web conversion, these days it's more likely to be people and process, argues Mark Patron.
Right customer, right offer, right time - sounds simple
18 Nov 2011: ‘Right customer, right offer, right time’ sounds simple but in today’s multichannel, big data world it has become more complex than ever – the solution is to become a more data driven business by making your data more actionable, says Mark Patron.
Data quality is for life not just for Christmas
8 Nov 2011: Efficient and effective address management is critical all year round, but becomes even more so at Christmas, argues Phil Rothwell.
Time is right for a single national address database
11 Oct 2011: The path to a definitive national address database is strewn with hurdles – but that doesn’t mean we shouldn’t work towards one, says Peter Sleight.
Big data: big opportunities, big challenges
23 Aug 2011: Big data is one of the hottest topics in database marketing, but along with the big opportunities come big challenges, says Mark Patron.
Can telemarketing survive the abuse?
8 Aug 2011: The days when telemarketers would simply reach for the nearest telephone directory should be long gone but some organisations are still living in the dark ages and are a threats to the industry, says Peter Mayne.
The top 4 myths of affinity marketing
2 Aug 2011: Nick Howse dismisses four of the most common misconceptions attached to the fine art of affinity marketing.
Get wise - personalise, says Darren Vengroff
1 Aug 2011: RichRelevance Chief Scientist Darren Vengroff discusses intelligent email personalisation.
Maintaining a seamless customer journey
13 Jul 2011: Rather than waiting for the changes to have a detrimental impact on their users’ online experience, operators must start looking at ways to preserve their site functionality whilst adhering to the directive, says Ryan Webb.
Act now on cookies
While the ICO has given marketers 12 months to comply with the recent changes in the EU cookies law, the time to start getting prepared is now, believes Ben Cooper.
The future of integration
More and more businesses are realising that the key to driving successful integrated campaigns is to recognise that marketing channels are not in conflict with one another and that they can realistically work harmoniously together, says Ruaraidh Thomas.
How will ecommerce look in future?
In the midst of an explosion of data, the fine art of e-commerce is becoming more, rather than less, difficult to do well with a typical e-commerce site now relying on eight different integrated systems to deliver a single transaction – but where will it all end, asks Mark Patron?
You'd better behave...
Nobody knows for sure what the EU legislators are planning with the potential revision to EU Data Protection laws, but what we do know is that the UK Home Office is in the process of revising the Regulation of Investigatory Powers Act, which allows communications to be intercepted. Malcolm Duckett shares his thoughts and advice.
Digital media: the emperor's new clothes?
The focus is so much on ‘new media’ that the full marketing mix is being forgotten and the skills of developing targeted paper campaigns are being lost for the sake of slavishly following the electronic media, believes Antony Allen.
Getting conversational
While the primary goal of marketing has changed very little over the years, the way that marketing is carried out has changed dramatically, requiring a fresh approach by marketers, says Neolane's manager of marketing intelligence Francois Laxalt.
Transparency creates trust
Simon Lawrence gets to thinking about the importance of transparent communications in marketing – both externally and internally, with particular emphasis on authenticity.
Think like a customer!
It’s all too easy to forget that it’s customers who pay our wages so it always makes sense to take time out to see the world the way your customers do, says Mark Patron.
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