Marketo engine automates content allocation
14 June 2013: Cloud-based marketing software platform provider Marketo has announced the availability of the Marketo Customer Engagement engine, which it claims is the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to the right person at the right time.
Consumer Lifecycle Brand tracking solution unveiled
12 Mar 2013: Panel and brand research firm Panelteam has launched a new Consumer Lifecycle Brand tracking service which enables clients to keep track of their brand performance online.
Rich data collection easier than ever with third gen Janrain
19 Dec 2012: The newly released third generation of Janrain's user registration solution lets customers easily customise registration forms and workflows to better collect rich profile data on their users to inform marketing initiatives.
Intelecom launches new version Connect 'contact centre in the cloud'
18 Dec 2012: Latest version adds social media functionality, superior integration capabilities and a powerful administration tool.
Genesys promises "new era of simplicity" for customer service
6 Dec 2012: Customer service solutions provider announces the launch of Genesys Orchestration bringing powerful customer service capabilities directly into the hands of the enterprise business user.
SkySQLs 'world-class open source database without vendor lock-in'
25 Sep 2012: SkySQL has announced a new enterprise suite for the MySQL & MariaDB open source databases, as part of a major launch of innovative open source technology and services designed to ensure the continued competitiveness of the MySQL database eco-system.
Jibberin unveils all-in-one social media suite
4 Sep 2012: Jibbern has announced the launch of a new social media suite aimed at SMEs that offers an all-in-one management solution.
Direct Smile launches new version of software suite
3 Sep 2012: DirectSmile has launched the latest version of its Cross Media software solution for the creation of personalised, automated marketing campaigns across print, online and mobile media.
Webtrends adds enhanced social measurement solutions
20 Aug 2012: Digital intelligence specialist Webtrends has today announced new updates to the social measurement capabilities of its Analytics On Demand product, as well as the availability of what it describes as “comprehensive Social Measurement Solutions”.
Webtrends releases digital analytics App for iPad
17 Aug 2012: Webtrends, the global leader in digital intelligence, has announced the availability of a new, free app for iPad that places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users’ fingertips.
Really Simple Systems 'first cloud CRM vendor to achieve 99.999% uptime'
16 Jul 2012: Really Simple Systems, Europe’s largest provider of hosted CRM, has delivered 99.999% uptime over the last 12 months, avoiding the outages that have plagued rival vendors.
Latest mobile device-optimised version of Maximizer CRM unveiled
6 Jul 2012: Maximizer Software has today announced the availability of the latest version of its CRM software, optimised for mobile devices.
Social media monitoring visualisation tool keeps brands connected
26 Jun 2012: Integrated communications agency G2 Joshua has unveiled a new 'Social Media Brand Cloud’ innovation that translates data acquired via social media platforms into a live graphic reflecting consumer chatter on its client’s brands.
CCR Data launches first in a series of planned Salesforce apps
26 Jun 2012: Data migration and data cleansing specialist CCR Data has taken what it says is its first step in a journey to create a comprehensive tool box of Salesforce apps for data cleansing with the launch of the free CLAM app - Contact, Lead & Accounts Merge.
Gaining Infinite Insight with KXEN
19 Jun 2012: Nigel Magson & Andy Hindson of Adroit Data & Insight take KXEN's Infinite Insight family of modelling products for a test drive, and thoroughly enjoy the ride.
Mindshare launches open source data marketing intelligence platform
19 Jun 2012: Mindshare, the global marketing services and media network, has partnered with a roster of best-in-class technology and data partners including Acxiom and Adobe to create CORE, a first-of-its-kind user-centric and open source data-driven marketing intelligence platform.
GB Group boosts tracing services with e-Trace Batch
14 Jun 2012: Identity management specialist GB Group has enhanced its tracing portfolio with the launch of e-Trace Batch, a new tool to help organisations validate and trust the accuracy of their databases.
Microsoft integrates Campaign Commander with MS Dynamics
30 May 2012: Online relationship marketing specialist Emailvision and Microsoft have announced the integration of Emailvision’s Campaign Commander Enterprise Edition with Microsoft Dynamics CRM.
NICE launches new analytics-driven real time customer interaction solution
3 May 2012: Global intent-based solutions provider NICE has introduced an integrated customer interaction management solution that it says impacts on every stage of the interaction lifecycle.
Tealium ramps up tag management value with DataCloud launch
4 Feb 2013: Data-centric tag management solutions provider Tealium has launched Tealium DataCloud, a new add-on service that extends the value of tag management.
New QAS data platform 'puts a monetary value on data quality'
11 Jan 2013: Experian QAS has launched a new Data Management Platform which it says will allow organisations to assign a monetary value to data quality issues, allowing data analysts to put a cost on missing or poor quality data.
Adestra gets ready to demo abandoned basket solution
4 Sep 2012: Email Service Provider Adestra is gearing up to demo its brand new Conversion Capture abandoned basket technology later this month at the ad:tech exhibition in London.
Neolane delivers first-of-kind mobile app capability
26 Jun 2012: In the latest major step in its drive to evolve mobile marketing beyond siloed, generic SMS messaging, conversational marketing technology provider Neolane has today announced a breakthrough solution to drive higher levels of cross-channel engagement through first-of-its-kind Neolane Mobile App Channel.
Webtrends Advanced Analytics gains SAP WCEM certification
30 May 2012: Digital marketing optimisation expert Webtrends has confirmed that its Webtrends Advanced Analytics module has achieved SAP-certified integration with the SAP Web Channel Experience Management 2.0 application.
Online fire retailer makes "vast improvement" with address validation
17 May 2012: Online fire retailer GasFire.co.uk has reported a ‘vast improvement’ in its ordering process after installing address validation from Postcode Anywhere on its Magento ecommerce website.
WorldAddresses.com launches address lookup plug-in portfolio
23 Jan 2012: Online international address lookup software provider WorldAddresses.com has launched a portfolio of address lookup plug-ins that allow marketing, CRM, database and sales staff to quickly validate address data as it is entered into a wide range of leading e-commerce and CRM systems such as Magento, Microsoft Dynamics and Salesforce.
G2 Joshua bolsters social media capabilities with Alterian integration
4 Jan 2012: Integrated marketing agency G2 Joshua has bolstered its social media capabilities by implementing the SM2 service from major international integrated marketing platform provider Alterian.
Email validation and exclusion functionality added to DATA360
1 Sep 2011: DATA360, the online data management tool from The Purple Agency has added email validation and exclusion functionality to its portfolio designed specifically for digital marketers.
OneSource integrates iSell UK with Salesforce.com
16 Aug 2011: Infogroup’s OneSource division announces that it has integrated the UK version of prospecting solution iSell with Salesforce.com
Aprimo adds mobile capabilities to Marketing Studio
14 Jul 2011: Cloud-based integrated marketing software firm Aprimo adds tightly integrated mobile capabilities module to its software.
REVIEW: Engaging with the future easier than ever with Engage 8
With marketing automation and multichannel integration functionality now increasingly expected as standard in email marketing software applications, how does Silverpop’s latest Engage incarnation fare? James Lawson takes a closer look and finds that it’s definitely one for the shortlist.
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