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DM Review magazine and website offers high quality editorial on data warehousing, business intelligence tools and information management strategies. |
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Direct Mail Information Service If you ever need a few figures on some aspect of direct mail, this is the place to visit. Covering general and sector-specific aspects of mail, lists and database, many of the reports are getting on a bit but there's still useful information to be found. |
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This US site offers a mix of decently-written articles, case studies and podcasts. Like most marketing websites, it favours online channels but is none the worse for that. |
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The MR Portal holds much information about qualitative and quantitative research, and offers free access to many online articles. Educational content abounds and there is also a full glossary. |
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Lots of research papers on all aspects of online marketing. Payment required for detailed research but worth browsing the free material. |
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The Pinsent Masons Outlaw site has plenty of interesting content but you have to search for the marketing-related info. Some useful updates on data protection and strong on e-commerce issues. |
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Fascinating spread of information covering all aspects of online marketing and much more on this American consultancy's blog. |
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A clear and simple primer on the basics of using relational databases and how they work. |
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The
SPSS training site has a pile of useful tips for users of its stats
software. You can also sign up for its |
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Data protection consultancy Opt-4's site has some decent white papers and reference details, and you can sign up for the useful e-newsletter. |
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Wondering what your CPM is or whether to go for PPC? Marketing Terms is a useful glossary of both familiar and outlandish new media words and phrases, though sadly nothing on conventional direct marketing. |
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A shop window for its consulting service, the Seybold site offers a pile of superb and free – if jargon-laden – research on all aspects of customer management from online communities to open source software. |
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David Shepard wrote the original book on database marketing, and his site offers a great selection of articles and presentations to learn from. |
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This site provides information on UK data protection initiatives, the provisions of the 1998 Act, government publications and training on data protection, contact details and much more. At www.dpr.gov.uk, you can find the notification forms that firms using personal data are required to fill out in order to register as data users. |
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Produced by marketing law specialists Osborne Clarke, this site provides in-depth coverage of legal issues in both below- and above-the-line marketing. Includes data protection and data ownership advice, paid and free legal seminar listings, upcoming changes in relevant UK law, and over 500 web pages of archived articles. |
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Internet
marketing author and consultant Dave Chaffey's blog offers plenty
of interest on all online marketing topics, from search to email
and training. There are brief case studies, plenty of opinion and
discussion and |
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The Free Information section of this home page offers one of the best collection of short articles, covering many aspects of direct mail and database marketing. Look around to find some new ideas and answers. |
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The Information Alchemy site holds a useful selection of links, reviews and articles, with the best selection of quotes on customer-data related issues you'll see anywhere. |
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Though addressing the whole gamut of marketing rather than taking a data focus, The Marketing Society's site offers a useful range of news, surveys, white papers and discussion forums. |
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A selection of "top ten" type tips and opinion articles that are quick andeasy to read through, and do contain some useful information on both b2b and b2c email marketing. |
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Lots of smart practical ideas from one of direct marketing's cleverest thinkers, plus a host of other case studies, definitions and even the chance of some free consultancy. |
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Larry Chase's website is a longstanding source of quality opinion and information, all informed by a writer with strong direct marketing experience. Pick up on the latest trends and predictions, browse archive content and subscribe to his weekly enewsletter. |
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UK branch of international network covering the 50+ demographic group. Coverage of events, suppliers and so on, plus superb archive of good quality articles covering the grey market. |
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A new recruitment site specifically for the UK direct marketing industry, with a wide variety of roles on offer. |
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American CMO magazine goes well beyond the usual free online fare. The site covers a broad spread of marketing topics and requires registration but is strong on direct and new media, plus gives free access to high quality content from the likes of McKinsey and Gartner. |
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Though the site looks uninspiring, it holds a useful number of definitions of new media marketing terms ordered alphabetically and by a range of categories such as email marketing or search engine marketing. |
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The website of US Magazine Quirks offers a huge range of searchable archive articles going back as far as 1986. Most of this is market research-related but database marketers will find much of interest on topics ranging from demographic analysis to neural networks. |
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Though there is little marketing-related content, dotcom boom survivor silicon.com is one of best websites for generalist IT coverage and background - and it's all British. Find cheatsheets and how-to's for all aspects of IT plus a host of archived articles. |
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There are many websites selling marketing templates for Excel but Microsoft's own site is a great place to start, with a host of free sales and marketing-relevant templates for Excel, Powerpoint and Word. |
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TDWI’s site offers a worthwhile mix of quality reports, free research and vendor material, plus a comprehensive supplier directory in the Marketplace section. Includes a selection of email newsletters that you can sign up to for data warehousing-related news as well as a wide range of paid-for DW material. |
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DIRECT magazine – what’s hot in the American direct marketing industry. Events, gossip, news and technology make it the top DM publication in America. |
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A huge variety of articles - good and bad - on everything from email marketing and search engine optimisation to SWOT analysis and PR. Register and have a rummage. |
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The
strangely-named Marketing Sherpa offers a variety of American archive
articles and free e-newsletters on all sorts of subjects including
b2b marketing. The case studies and email content are probably most
relevant to |
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As
the name suggests, The Catalogue Exchange provides a forum through
which catalogue owners can swap customer lists. By registering on
the site, list |
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If
you want to know more about some of the pressing issues that concern
your IT director – or if you are an IT director – look
on this Bloor Research site for both broad overviews and specialists
outlooks on all things IT, CRM |
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An academic weblog worth a quick scan, with a number of worthwhile articles on privacy and other marketing topics. Also a variety of news items culled from both UK and US sources. |
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Wide
selection of news and articles of mostly good quality on ecommerce,
search engine and email marketing. Includes free email newsletters
and a |
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The
American DMA website provides a selection of worthwhile PDF white
papers on multichannel database marketing topics to non-members,
who also have |
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An excellent resource for the not-for-profit sector, with lists of software and service providers plus other books, magazines and sites that offer useful information for all database marketers. |
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As the industry body for above-the-line agencies, the IPA's site is most useful for its members. However, non-members have free access to reports, book reviews, various papers on subjects like econometrics, and can find details on the 80 per cent of UK agencies that make up the majority of the IPA's membership. |
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WARC's website is a superb resource for those serious about marketing, research and advertising. At £1550, access is expensive but some free content is available such as news, sample articles and email updates. |
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| Federation of European Direct Marketing Find out more about what's going on in direct marketing in Europe at the FEDMA site. Most of the content is somewhat indigestible but it holds a useful event calendar, codes of practice and details of current relevant European legislation. |
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As a small site for specialist consultancy Lenser, this is mostly about promoting John Lenser's services but the seven articles on working with customer data in the catalogue industry are well worth reading. |
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A data mining and knowledge discovery resource. Content includes news,features, white papers, extensive links to other sites, books, event listings, a good FAQ and a regular email newsletter. |
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CRM Guru offers a wide selection of both paid-for and free content on the myriad topics surrounding CRM. Some jewels in amongst the vendor promotion in the free content and its discussion groups are well-attended. |
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A not-for-profit site promoting the use of ecommerce, InterForum offers strong case studies, white papers, a jargon glossary and a host of other resources related to online trade and marketing. |
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| Advertising Standards Authority Find out what not to do in advertising at the ASA site, with news on the most recent complaints and details of previous adjudications. Also holds the most recent version of the ASA Code of Practice for direct marketing, sales promotion and advertising so you can avoid legal trouble. |
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BT
has taken over and revamped the old CRM Forum site, making it into
the second in its group of InsightExec business resource sites.
Holds a useful amount |
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The IDM’s site offers valuable information, even if you don’t want to become a paid-up member. Content of varying recency includes website reviews, trade press summaries, various email updates, the Magnet quarterly online magazine with news and comment and archived PDFs of the IDM’s former quarterly magazine, Directions. |
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The UPU site offers useful background information on international formatting and addressing (in the form of downloadable PDFs), as well as keeping you up to date on the latest postal technology via its PTC site. A range of books and addressing data is also available to buy. |
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The Royal Mail portal contains a full section on direct marketing in the UK (click on Mail Marketing link on the home page) including research, best practice information on putting together campaigns, discussion forums and online campaign management via the DM Online area. |
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Excellent source of news and features on the American DM scene. Includes a large amount of free searchable back issue content and the opportunity to subscribe to a number of email newsletters. |
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Geodemographics Knowledge Base A handy site for users of demographic and mapping data for marketing as well as many other applications. Includes a comprehensive knowledgebase, links to many European data sources and updates on 2001 Census data. |
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Slick US site that offers decent news and feature coverage on stateside customer management along with a wide selection of supplier links and information. Also holds a large collection of vendor white papers of varying usefulness and detail. |
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Slick US site that offers decent news and feature coverage on stateside customer management along with a wide selection of supplier links and information. Also holds a large collection of vendor white papers of varying usefulness and detail. |
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This American site holds much of interest to database marketing practitioners in its archive of thought-provoking articles. There's also a list of recommended books and analysis software you can try out. |
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Produced by marketing law specialists Osborne Clarke, this site provides in-depth coverage of legal issues in both below- and above-the-line marketing. Includes data protection and data ownership advice, paid and free legal seminar listings, upcoming changes in relevant UK law, and over 500 web pages of archived articles. |
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Anyone in direct marketing and database management that has to deal with UK or international addressing, mapping or phone numbers will find useful resources on Graham Rhind's site. Contains articles on the detail of address data and how to deal with it, plus low cost addressing software and data. |
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The Direct Marketing Association The DMA website helps you keep up to date with the latest industry issues and – for members – with activity in the DMA’s different regions and councils. It also provides a wealth of resources, such as supplier listings, codes of practice, events and publications. |
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This site provides information on UK data protection initiatives, the provisions of the 1998 Act, government publications and training on data protection, contact details and much more. At www.dpr.gov.uk, you can find the notification forms that firms using personal data are required to fill out in order to register as data users. |
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Data mining pioneer Kurt Thearling’s website holds a wealth of papers, articles and discussion on the black art of data mining. With his specific experience in customer analysis, notably with Xchange, Thearling’s site will be a lot more relevant to marketers and CRM professionals who are turned off by other, more technical websites. |
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DM Review magazine and website offers high quality editorial on data warehousing, business intelligence tools and information management strategies. |
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The Chartered Institiute of Marketing The Chartered Institute of Marketing provides a wide range of services to its members but non-members can also benefit from the online Knowledge Centre’s collection of resources. |
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